Skip to content

How To Be a Tweet Journalist

March 20, 2017

As public figures in entertainment and government take to Twitter, the public gains a unique form of access to that person’s thoughts, raw and in real time. While you may think that such directness of communication relegates the internet journalist to the role of merely interpreting and contextualizing such messages like some chin-stroking intellectual, you would be wrong. There remains a booming industry of Twitter journalism that simply republishes the public figure’s words — and monetizes it. You too can get started as a Tweet journalist by following an easy formula.

Banner Ad

Begin with a banner ad, to make you some money.

Headline

Also known as the “clickbait,” your headline should allude to the content of the public figure’s Tweet without revealing it. Consider a headline of the format:

{Public figure} Absolutely Destroys {subject of Tweet} In a Single Tweet

There is no need to qualify that the subject of the Tweet wasn’t actually destroyed. It’s implicit in this journalistic form.

Ad Space

This is a good place to put another ad. Now you have two above-the-fold ads to make you some money.

Links To Related Content

This is the place to put some links to other “articles” on your site that have some of the same words. Or fall into some of the same categories. Or relate in more creative ways — have fun with it. Your SEO manager will mutter something about bounce rate, and Google liking richly interlinked content, but all you have to know is, the more Google likes you, the more money you can make on your ad space, and that’s why you’re engaging in this pointlessness, after all.

Background

Okay, you can’t get away with having no interpretation or contextualization. This is where you write one or two paragraphs of background for the Tweet, informing your readers if this is a singular event or part of an ongoing feud. Here, you may give more detail than your headline about what the public figure’s 140 characters will say, but don’t be too clever about it. The Tweet is the headliner here, and your exposition is just the opening act. Check your ego and bons mots at the door.

Ad Space

What, you thought you were done? If your reader has scrolled down this far, then you’ve done your job. And you should be paid for it.

The Tweet

Embed that Tweet. And hope its author doesn’t delete it.

The Future

An ambitious Twitter journalist will want to explore the ramifications of the Tweet going forward. And in the world of Twitter, “going forward” should never mean more than 24 hours. Here is the place to embed the zestiest of @-replies, quoted retweets, and subtweets. Give your readers a 1-stop shop (besides Twitter itself) of the conversation around the public figure’s Tweet. But don’t spend more than 15 minutes of research. Twitter Journalism is a fast-paced business.

Join the Conversation

Invite your users to post to your message board and discuss the topic. 99% of the posts will be garbage or worse, but that doesn’t matter. If you’re using a message board solution that is crawlable by the Google bots, then you’re getting the SEO juice of dynamically changing content, and maybe even some worthwhile “user-generated content” (where readers write things on your site that others may want to read, and you get paid for it).

Ads, Ads, and More Ads

Go for broke. Add a block of those links to “related articles” that another website will pay for you to host. Put in some more animated ads, maybe a pop-up, auto-playing video to punish readers who scroll this far down. The show is over. Roll credits.

 

 

Advertisements

From → Learnings

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: