I listen to a podcast called “Your Undivided Attention” by a group called The Center For Humane Technology. Their core premise is that technologists should be using technology to help people achieve their own goals instead of hacking behavioral science to addict them to devices and programs.
It made me think of the game Wordle that is sweeping through our feeds. It’s an example, I think, of Humane Technology. By limiting its play to once a day (for 5-15 minutes, usually), it resists aiming for success metrics of constant engagement. It’s not about ads. The way you share your results isn’t even a direct means of promotion–there’s no link or tracker. (It’s telling that this was created by a software developer for his girlfriend.) It succeeds by being a short, daily delight.
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Raj Against The Machine 